The Build Back Better Trend : The consumer desire for a « new normal »

Presented by UQAM

The Covid-19 pandemic has accelerated pre-existing consumer shifts to a kinder, fairer and greener “new normal”. Today, consumers want organizations and brands that are more “engaged” and that people, meaning and transparency are at the heart of business relations. I invite you to understand what are the eco-responsible aspirations of consumers today and tomorrow and to ask you the right questions to become an organization/brand relevant to them. Sustainability is no longer a marketing tool but a necessary transition for the future of organizations.