Experience global health care payer expectations – with virtual reality simulations – Atelier présenté par MArS Market Access & Pricing Strategy et P&N Price & Negotiation in Health Care – ENGLISH ONLY


P & N – Pricing & Negotiations in Healthcare Ltd. in cooperation with MArS Market Access & Pricing Strategy GmbH
offer a unique payer experience live at Effervescence!!

Payer decisions drive revenue through impact on price and volumes. In order to be commercially successful, the price
and clinical evidence need to be planned early on. Also, investors and shareholders value certainty on pricing and
funding situations beyond commercial availability. Within the workshop, attendees will learn and get insights from
global reimbursement veterans through Virtual Reality simulations of global health care payer expectations and in depth
price negotiations for medical devices, digital health and drugs.

In order to provide a realistic setting, simlations are held on the P&N Virtual Reality platform with Meta Oculus glasses,
where participants actively participate in the simulations.

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